Bring the awareness of homelessness to people who don’t understand how people become homeless.
Encourage people to help homeless people in their own community.
Research current programs across to country see which programs have the most success in reducing homelessness and supporting the homeless.
Action Plan & Objectives
Leighton will create a trusting rapport with homeless people in each city so they feel comfortable enough telling their very personal stories of how they became homeless. He will develop these relationships by understanding their situation very personally, distributing food and volunteering at the shelters. He will record these stories on video or with still photographs. He may share these stories, videos and still photographs on social media. The number one goal is to drive people to the YouTube channel to see the videos and hear their stories.
We truly believe if people can relate to a homeless person’s story, they are more likely to help people who are homeless in their own community. We don’t want people to be scared of the homeless.
Give suggestions and ideas to people in each city on how they can help homeless people in their own community.
Find the shelters in your community firstVolunteer at a shelterDonate food, clothing, bedding and toiletries to a shelterBring leftover food from events to a shelterFinancially support sheltersEncourage local government officials to create affordable housingEncourage development of programs in their communities to improve the lives of the homeless by education, recovery, physical and mental health.Serve as an example to their own families as to how the homeless can be helped.
5) Leighton will reach out to Assembly of God churches in the cities he will be visiting 6-8 months before he leaves on this journey. He will offer to the churches to share his testimonies (videos & photos) about the homeless he has met and how they can help the homeless in their own community. Leighton will create a portable art show of canvas prints which he can display at various venues throughout the trip.
6) Leighton will also reach out to homeless shelters in the cities he will be visiting 6-8 months before he leaves on this mission trip so he can learn more about the homelessness situation in the city. He will also volunteer at some shelters and maybe also distribute food, water and toiletries if we can find a partner to provide us with such items.
7) This trip is also about learning more about the homeless in this country and what their needs and hopefully a national program in the United States can be created to help the homeless on a larger scale.
8) As well as Leighton reaching out to the homeless, shelters, churches and people with homeless in their own communities, Leighton will be reaching out to the “Jeep Community”. He purchased a Jeep Wrangler in June of 2018 and quickly discovered there is an extremely large community of Jeep owners and Jeep enthusiasts in the United States and all over the world. These Jeep enthusiasts can’t get enough information about how they can modify their Jeeps, where they can take them overlanding, off-roading and camping. Jeep enthusiasts love to watch videos about Jeeps and follow other Jeep owners modifications and travels on social media. There are hundreds of Jeep clubs in the United States and they enjoy getting together a few times a month to show off their Jeep, meet other Jeep owners and go off-roading.
By using search engine optimization and social media optimization, Leighton hopes to drive traffic to his stories about the homeless on social media and the Mission For Hope section of the Good Hope website. He will have a “Saturday Jeep Meet-Up” in each city he visits. He will contact Jeep Clubs in the area he will be visiting months before leaving on the mission trip. He will do each meet up as a food drive. The first Jeep was built in 1941 and there are millions of Jeep owners in the US. Eight hundred to nine hundred thousand Jeeps are sold every year. It’s not uncommon for 25 year old Jeeps to still be on the road. Many Jeep owners are fanatics about owning a Jeep. They even have a special wave when they drive by another Jeep.
The “brand” of this initial mission trip will be Leighton in an Army Jeep traveling the country on a low budget. Sleeping in Walmart parking lots, church parking lots and truck stops. Showering at YMCA’s and getting his food at Walmart. Pretty much camping in the city where he can. He hopes to create a new term in the Jeep community called “City Overlanding”. For the last few months Leighton has been “practicing” camping in his Jeep at campgrounds and Walmart parking lots. Leighton has been camping since he was a small child and has traveled throughout the World for 30 years.
He will gear some of his social media content to those Jeep owners and non Jeep owners who love to see beautiful footage of the countryside of the United States. Leighton will shoot this footage while he is traveling from city to city; such as British Columbia and the way to and from Anchorage. He has designed his schedule so he will have many opportunities to photograph beautiful rural areas in the mountains and by the ocean. He has also designed his travel schedule so that he is in cities when they have the best weather for their location.
Leighton will also create videos before he leaves on the trip showing modification to his Jeep needed for city overlanding, camping and overlanding if he can find the right partners to support the modifications.
Leighton has decided to go with an Army Jeep theme for his Jeep because it isn’t done a lot with Jeeps and he is on a “Mission”. He chose the name “Mission for Hope” so it could be used in future years for the program plus the web address was available. Decals will be made and applied to his Jeep with the “Mission for Hope” logo. Partner’s logo decals could be added to the Jeep as well. A spare-tire cover has been made with the “Mission for Hope” logo. On the bottom of the logo on the spare-tire cover there will be a sleeve in which the name of the city he is traveling to can be inserted. Two hundred green bracelets have been produced with "Mission For Hope" and "Homelessness Awareness" imprinted in white on the bracelets. These bracelets will be used as part of the fundraising campaign.
The website address will be added to the left and ride side of the hood. The Good Hope logo will be applied to each door. Green tee shirts will be made for Leighton with a logo on the front and the list of the 30 cities he is visiting on the back.
“I’m Jake” is one of the most followed Jeep travelers in the world. He has Jeep Meet-Ups all over the country that are very well attended. He did his first video in January 2016 about living on a small sailboat in Oregon. His first Jeep video was two months later. He now has 132,000 YouTube subscribers, 21,000 Instagram followers and 8,400 Facebook followers. He is a bit of a celebrity in the Jeep community and his Jeep is instantly recognizable no matter where he travels too. Leighton’s mission is to bring this kind of attention to the plight of homelessness in the United States.
Leighton will connect with homeless veterans and thinks his Jeep will create some curiosity especially if he is distributing food from his Jeep. He has arranged his traveling schedule so he will be in Nashville November 11, 2019 to observe veterans day with the National Health Care for the Homeless Council. November 11-18 is National Hunger and Homeless Awareness Week and Leighton hopes to be in 3-4 cities that week.
Leighton as been helping the homeless for over 30 years. In the mid 80’s he did fund-raising for the Pine Street Inn in Boston as well as serving meals there. He has also helped the homeless locally as well as Spain and Kolkata. He donates food and clothing often to River House homeless shelter in Beverly. Four years ago he participated in a training program so he can volunteer at local shelters in the evening when needed. He supports local organizations that help the homeless such as the North Shore United Way and Beverly Boot Straps.